This is a guest post written by the lovely Emma from Me and B Make Tea called “5 Things You Can Do Today to Get Traffic to Your Website from Pinterest”. If you are interested in ideas or suggestions on how to improve your Pinterest, you will find this post very useful. If you would like to know more about Emma, please scroll down to the bottom of this post where you can find her details, under “About the Author“.
It goes without saying that Pinterest can do wonders for driving traffic back to your website. A lot of people see it as another social media platform but really it’s a super powerful search engine. Want to find homemade slime recipes? Pinterest. Minecraft party food ideas? Pinterest. If you’re a blogger or small business owner, there’s plenty of scope for getting your content on Pinterest to drive traffic. Today I’m sharing five tips for getting started with Pinterest Marketing. Don’t have time to manage Pinterest yourself? There are always options for outsourcing the work to a virtual assistant. I can help with that too – Pinterest marketing help.
Top Tip 1 – Optimise
Optimise your Pinterest profile. Make sure you use keywords everywhere you can to describe your business or blog. Pop them in your profile, your board descriptions and your pin descriptions. Pinterest likes a few relevant hashtags too. Here’s an example of a description for a LEGO storage pin. I use words like “hacks”, “ideas” and “storage” because these regularly come up in keyword phrases.
Top Tip 2 – Research
I always have a quick look on Pinterest to see what people are searching for. Most of my audience come from the States. Therefore, I often use the word “mom” in pin descriptions, as well as mum. Think about what your audience might be searching for and then research that to confirm. I often use keyword research to brainstorm other blog post ideas too. Win win!
Top Tip 3 – Create Great Graphics
Pinterest is a visual platform so it’s super important you have some beautiful, long, Pinterest images. You can create these fast using an app like Canva. I find it’s worth getting the paid for version as it makes creating multiple pins very quickly, super easy. I create pinnable images for my clients so you could always outsource pin creation if you don’t have the time.
Top Tip 4 – Use a Scheduler
There are a couple of options for scheduling pins, but my favourite is Tailwind. It’s easy to use, suggest the optimal times to pin, and makes sure you’re not seen as spammy. Always a plus. The paid for version is well worth it if you really want to sky-rocket your Pinterest marketing. The use of “tribes” is great too for sharing relevant content and pinning third-party content which your audience will love. Tailwind makes scheduling and sharing content very easy.
Top Tip 5 – Facebook groups
Over the past few years I’ve joined a lot of Pinterest group boards. You need to pick the right ones though. Choose boards which fit your niche and will resonate with your main audience. My go-to for finding group boards is Facebook groups. Quite often people will advertise if they’re looking for collaborates. Also directly searching for relevant boards within Pinterest can be useful, it takes time and effort but if it’s an active board, it can pay dividends.
The Facebook groups are a good place to start:
And these Facebook groups will help you get started.
It can seem daunting but once you set up your profile and boards, it can reap huge rewards. If you don’t have time to manage Pinterest on top of all the other platforms out there, consider hiring a virtual assistant who specialises in this area. Be sure to find out what the service involves – as a minimum you want someone to get you set up, optimise your pins, track performance and get you into some relevant group boards. Pinterest virtual assistant services can save you a lot of time.
Are you making the most of Pinterest for marketing your website? Do you have more tips to add to this list? You can find Emma at Me and B Make Tea blog HERE and you can follow her on Twitter, Facebook, Instagram, & Pinterest.
Thanks for stopping by,
Love you all ❤️
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