This is my second blog tip post and again I’m keeping it simple. Nevertheless, this is about something quite important, especially if you want to start working with brands. You may or may not know that a typical request, from a representative of a brand or company, will be to ask for your website stats covering the last 3 months. More specifically they will usually want your total views and unique visits over that period, including a screenshot of this data.
Before I proceed I want to point out that my husband, who works in IT will be helping me with this series of posts going forward as he has a great understanding about these things.
The purpose of this post is to give you a starting point in terms of using Google Analytics and to give you the information you need to be able to provide what is required when you are asked about this information – from a brand, PR, or otherwise. Follow my simple steps below to get what you need.
I’m going to assume at this point you have already connected your website to Google Analytics. If not, you can perhaps look here for a guide.
Once Google Analytics is configured for your website and at least some measurable amount of time has passed, the next thing is to start to use the information that is being collected. When you log in to Google Analytics to view this data it can seem quite overwhelming. There is so much information available that it is difficult to understand where to start. Don’t worry I totally feel the same, it is very confusing!
To get the stats you need follow these specific steps:
- Log into Google Analytics
Just navigate to www.google.com/analytics in your web browser and log in – obvious but we need to start somewhere :-).
- Select your website data
The first screen you will see should look something like the screenshot below. Your website name should be displayed with ‘All Web Site Data’ listed below. If you have linked Google Analytics to another website if you have one or perhaps to a You Tube channel, these will also appear on the page. Be sure that you select the link for the data that are you looking to report on.
- Select the month for which you want the data.
By default the report will show data covering the last 30 days (The start and end dates of this 30 day period are shown in the top right of the report). If you click these dates, an expanded date selection menu appears where you can change the date range. To quickly select data to cover a specific month, simply click the name of the month in the calendar view – in the screenshot below I have placed a red circle around where I needed to click for August 2015.
Once selected it should then look like as follows…
Finally, click Apply to apply the month selection to the data. You will see that the dates shown in the top right of the report (highlighted in yellow in the screenshot below) will match the start and end dates of the month that you selected in step 4.
- Find the numbers that you need
Now this is the most important part, your Total Views for the month is the value shown in ‘Pageviews’. Unique Visits are shown as ‘Users’. I have highlighted these values in the screenshot below in yellow. Please note I have blurred my figures – its not that i’m not willing to share them, I just don’t want old stats to be permanently shown in this post!
- Get your screenshot
Take a screenshot of the report using any software that allows you to do this, such as the ‘Snipping Tool’ which was introduced in Windows 7. However, an even easier option is to just export the report as a PDF. From the report, just select Export > PDF as shown below:
Repeat steps 3 to 6 above for each of the months you need to provide stats for. You can then attach the PDF’s in an email to be sent to the representative of the company/brand who has requested them. What I do in addition to attaching the PDF ‘s is to also provide the Total Views and Unique Visits for each month in the main body of the email. This way, the rep can easily see the main data they need but then click through to the attachments to confirm this.
That’s it! I hope you find this post useful.
Thanks for stopping by,
Love you all ❤️