Are you part of the 71 percent of mompreneuers who are the main childcare providers? If so, each day can be a juggling act of managing carpools, running the household, and squeezing in time for your business. Give yourself a head start with tools to help you build a successful business. Check out these must-haves for mompreneurs.
Brand Builders
Give your company its own identity to improve your public image and build trust with your customers. Set up a business phone number and email address. Best-mom-ever@freemail.com doesn’t look as professional as yourname@mybusiness.com. When someone asks about your business, have printed business cards ready to hand out. You’ll look professional and prospective customers will see that you’re serious about running your company.
Expense Tracking
You’ll thank yourself for keeping your personal and business expenses separate come tax time. Open a business checking account, and you can easily track purchases related to your company. If you stick with using your personal checking account, you’ll have to waste valuable time sorting through your statements. Sending personal checks can expose you to identity theft too. Use secure business checks to pay vendors instead.
You can use bookkeeping software to print checks on your laser printer. Connect an app like Wave or Mint to your business checking account for quick expense tracking and invoicing. If you drive around town for business, download an app like Triplog. The app makes it simple to record your mileage and keep copies of gas receipts for tax deduction purposes.
Online Marketing
You may find it difficult to run a business without a website. Have a professional build a responsive site that’s easy to read on all devices. If you sell products online, make sure your shopping cart and checkout process work seamlessly. Collect email addresses on your website so you can send promotions via email to boost your sales.
Services like MailChimp let you start emailing for free when you have a small email list. Choose one or two social media platforms as well to promote your business. You can also get some free advertising by asking friends to share your pages and posts.
Outside Help
Even super mompreneurs need help sometimes. While you may not require full-time staff yet, consider adding temporary help during busy times. Ask local schools about internship programs, and ask friends if they know any students who want to make some cash during school breaks. Delegating small tasks can leave you more time to focus on growing your business.
If you ship products, check into local mailing services, too. Instead of packing boxes, you could be out networking or promoting the company. Mailing services can help manage postcard or brochure promotions. A mail shop can set up your mailings to take advantage of bulk postage discounts and save money.
Join the ranks of mompreneurs who do it all with less stress and enjoy more free time. Try these tools and ideas to save time and money while you build a successful business.
Are you a mompreneur? What do you think of these ideas? Are you doing some of them? What other ideas you can add to this list?
*Disclosure: Collaborative Post
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I’m personally not a momprenuer but a great article
I’m not a mompreneur, but anInteresting article, thank you
Lots of great advice – who knows what the future holds for me thanks