If you are a blogger and you are ready to take things more seriously, one of the vital things to do to separate yourself from the pack, is web hosting which will be your first step to take your blog to the next level. The blogging world is now growing so much that it is becoming more competitive and difficult to dominate every day. The online dominance of blogging means that not only is it crucial to make your content appealing to your audience, but you also have to provide them with something they won’t get from other sites. It could be the content alone, or maybe you’ve developed a cool connection with your readers that they won’t get from other bloggers.
To some people, becoming a “serious blogger” is when they first made money from it, while some bloggers never make a penny from blogging but still put serious effort into running one. One thing is for sure: your first step when designing a more professional blog should be quality and a dedicated web hosting. Let’s take a look at a few reasons why.
1. Develop a Professional Image
When you first created your blog, the chances are you didn’t do it thinking with professional goals in mind. It could simply have been a platform to document your travels, have the occasional rant, or maybe document your story as becoming a mother among others.
Once you reach the stage where you’re producing content for a specific audience or have begun to create a profit through your blog, you need to be thinking about your professional image. You will need a more professional-looking blog and a website that’s a high standard. Web hosting gives you the ability to explore more in depth all creative and technical aspects of your site.
Giving your audience a more user-friendly experience, as well as making the whole website easier on the eyes is very important. Both are reasons for users to stick around longer, and therefore more likely to take full advantage of the site’s features, and also it makes your blog more memorable.
2. Give Yourself More Creative Freedom
Free web hosting is ideal to get your blog off the ground, but you’ll notice there are limitations in regards to the creative aspects of your site. This can often lead to you finding other blogs that are very similar to your own, which you want to avoid.
Purchasing web hosting will give you much more freedom to create a website that is exactly how you want it to be, allowing you to show some personality through your blog’s design as well as its content.
3. Establish Yourself as a Brand
In the business world, one of the most important steps to a company’s success is establishing itself as a brand. The computer, tablet or phone you’re using right now to read this and every object in the room right down to your socks is branded. These days, the importance of branding can’t be stressed enough.
The same can be said in blogging. Every aspect of your blog will contribute to your brand, and web hosting is a vital step needed to do so. You now have not only more creative options but also a faster, more powerful website that’s capable of handling your day-to-day needs.
Domain registration allows you to choose your own domain name and drop the domain you would have been allocated through free hosting (.wordpress, etc.). This instantly gives your site a sense of authenticity and professionalism — two characteristics that every brand needs to compete with rival companies.
4. Access More Advanced Technology
As your blog continues to gain more traffic, your need for a higher-quality type of web hosting will soon follow. You want your website to be as efficient as possible in regards to its speed and reliability.
If your site takes forever to load, your bounce rate will increase, while if your blog is a source of income and it goes offline, would-be customers are now checking out your competition.
5. High-Quality Support
When you buy web hosting, you’re not just paying for the service; you also receive a much greater level of support from your web hosting provider. It’s their job to make sure you’re happy with the services you receive and give you the necessary support if any problems should occur.
With free hosting, you are very limited in regards to support and will often find yourself roaming online forums, looking for the answer to why your website is down. As a paying customer, you are a web hosting provider’s top priority, so if there’s a problem, they will be on the case as soon as possible. Minimal downtime equals maximum exposure for your blog.
In the digital era, a website provides the perfect platform to showcase your written content to a global audience, essentially making it the most powerful marketing tool available. Web hosting is a crucial part of taking your blog to a more professional level, and with the blogging world being such a competitive pool, you need to do everything possible to bring as much traffic as you can to your site.
Web hosting is an essential part of achieving this. It’s not even expensive, either; you can get high-quality website hosting that costs less per month than a cup of coffee.
Chris Danks is the owner and director of Cyber Host Pro: a leading website hosting company based in the UK. He has over fifteen years of experience within the hosting industry and his company now supplies businesses all over the world with a range of high-quality hosting services.
Are you a blogger? What are you opinions on web hosting? What do you think about the reasons provided in this list? Are there any other good reasons to add to this? Please leave a comment below as I would love to read what you think.
*Disclosure: collaborative post
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